Long before the pandemic distanced people socially, home chefs were opening their kitchens to strangers to dine or cook with them. The pandemic, however, effectively ended this, only for it to be replaced by supper clubs, like the House of Mala by Prachi and Saloni Gupta in Munmbai or Juniper Club by Srikant Suvarna in Delhi for gin lovers. According to market research firm Market Data Forecast, the global peer-to-peer dining market was worth $6,390 million in 2023 and is anticipated to reach $7,411 million by 2029, with an annual growth of 2.5 per cent from 2024 to 2029.
However, such intimate experiences are no longer limited to exclusive clubs. Taking a cue from them, hotels are now opening their kitchens to guests. By allowing guests to dine in the kitchen, take cooking lessons and even go shopping with the chef, they are making sure food experiences are no longer just about plain dining.
According to a study by India Brand Equity Foundation, the market size of the hospitality industry in India is projected to be approximately $24.61 billion in 2024 and is anticipated to reach $31.01 billion by 2029. The fast growth of the hospitality, travel and wellness sectors has been linked to the post-pandemic demand for rich travel and dining experiences. These innovative initiatives are the hotels' way of catering to the same.
'Tadka' for the senses
هذه القصة مأخوذة من طبعة August 18, 2024 من THE WEEK India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 18, 2024 من THE WEEK India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
William Dalrymple goes further back
Indian readers have long known William Dalrymple as the chronicler nonpareil of India in the early years of the British raj. His latest book, The Golden Road, is a striking departure, since it takes him to a period from about the third century BC to the 12th-13th centuries CE.
The bleat from the street
What with all the apps delivering straight to one’s doorstep, the supermarkets, the food halls and even the occasional (super-expensive) pop-up thela (cart) offering the woke from field-to-fork option, the good old veggie-market/mandi has fallen off my regular beat.
Courage and conviction
Justice A.M. Ahmadi's biography by his granddaughter brings out behind-the-scenes tension in the Supreme Court as it dealt with the Babri Masjid demolition case
EPIC ENTERPRISE
Gowri Ramnarayan's translation of Ponniyin Selvan brings a fresh perspective to her grandfather's magnum opus
Upgrade your jeans
If you don’t live in the top four-five northern states of India, winter means little else than a pair of jeans. I live in Mumbai, where only mad people wear jeans throughout the year. High temperatures and extreme levels of humidity ensure we go to work in mulmul salwars, cotton pants, or, if you are lucky like me, wear shorts every day.
Garden by the sea
When Kozhikode beach became a fertile ground for ideas with Manorama Hortus
RECRUITERS SPEAK
Industry requirements and selection criteria of management graduates
MORAL COMPASS
The need to infuse ethics into India's MBA landscape
B-SCHOOLS SHOULD UNDERSTAND THAT INDIAN ECONOMY IS GOING TO WITNESS A TREMENDOUS GROWTH
INTERVIEW - Prof DEBASHIS CHATTERJEE, director, Indian Institute of Management, Kozhikode
COURSE CORRECTION
India's best b-schools are navigating tumultuous times. Hurdles include lower salaries offered to their graduates and students misusing AI
