Bajaj commits ₹5,000 cr for social impact in 5 yrs

The Bajaj group on Friday committed 5,000 crore to social impact initiatives over five years with a sharp focus on skill development under 'Bajaj Beyond'the group's new identity for all its corporate social responsibility (CSR) and charitable programmes.

- SOHINI DAS & ABHIJIT LELE

The idea is to give benefit to over 20 million youth and enable them to take advantage of the employment and entrepreneurial opportunities offered by India's growing economy.

"CSR should mean constructive social reforms. Words alone don't change the world, unless words are put into action," said Rajiv Bajaj, managing director (MD), Bajaj Auto, at the Akurdi campus near Pune.

Niraj Bajaj, chairman, Bajaj Auto, said: "As stewards of the Bajaj legacy, we recognise our responsibility of giving back to the society. Our new initiative, Bajaj Beyond, truly goes beyond mere training programmes. What we have launched is a holistic approach that trains and prepares first-generation graduates from smaller towns and cities to realise their full potential."

Shekhar Bajaj, chairman and MD, Bajaj Electricals, pointed out that the initiatives have demonstrated 'transformative' impact.