After 'The Great Khali' and before him Big B put their weight behind it, the Indian cement industry has brought on board two other celebrities to solidify its growth.
Of the top four companies, which collectively hold more than half of India's market share, two have pitted Shah Rukh Khan and Sunny Deol against each other. One of them, Shree Cement, has also revamped its brand identity, with 'Bangur' as its master brand.
The industry's renewed emphasis on its reach and image mirrors two trends: the anticipated robust growth in cement demand and the shift in its consumer India's profile.
cement demand is projected to rise SUNNY DEOL of 'durability.' UltraTech Cement, the country's largest cement manufacturer, has, meanwhile, adopted a less conventional approach.
In January, UltraTech Cement launched its new TV commercial with Shah Rukh Khan, focusing on India's growth story. Khan, known for STARSTUCK about 8 per cent this financial year over the last.
هذه القصة مأخوذة من طبعة February 09, 2024 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة February 09, 2024 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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