D2C brands take fast lane to growth through qcom

The growing trend of rapid deliveries in India is driving direct-to-consumer (D2C) brands to secure funds specifically aimed at expanding their presence and increasing sales through quick-commerce (qcom) platforms like Blinkit, Zepto, and Swiggy Instamart.

- ARYAMAN GUPTA

These brands are allocating substantial portions of their marketing budgets to qcom, which has become a preferred avenue for growth.

Beauté Secrets, a Gurugram-based beauty tools brand, recently raised ₹1.6 crore from Velocity, a financing platform backed by Peter Thiel's Valar Ventures, to expand its operations on qcom platforms and introduce new products to its lineup.

“We have just begun leveraging qcom, and we are already seeing remarkable results in such a short time,” said Harika Aneja, co-founder of Beauté Secrets.

The qcom sector in India is currently valued at around $5.5 billion and is projected to grow at a compound annual growth rate of 45 per cent, reaching $30 billion by 2029-2030, according to industry estimates.

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