Step into a mall any weekend and you'll find it hard to attract the attention of a shopping attendant. Or indeed, find the item that you're looking for - in the size or colour that you need. You're possibly wondering whether the trip was worth the hassleand if you would easily find the item online - plus maybe, a better deal as well. Except that you'd prefer to touch, feel and try the product before you buy.
Here's the upshot: Smart retailers are seeing this gap as an opportunity to improve the customer experience, efficiency and conversion rates by leveraging the power of blended commerce. That is, get the best of both worlds physical and online.
― It isn't new per se, but retailers are starting to think about blended commerce as the next frontier, and work to offer a seamless and unified shopping experience.
هذه القصة مأخوذة من طبعة May 28, 2024 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة May 28, 2024 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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