Three years after Meta shut down facial recognition software on Facebook amid a groundswell of privacy and regulator pushback, the social media giant said on Tuesday it is testing the service again as part of a crackdown on "celeb bait" scams.
Meta said it will enroll about 50,000 public figures in a trial which involves automatically comparing their Facebook profile photos with images used in suspected scam advertisements. If the images match and Meta believes the ads are scams, it will block them.
The celebrities will be notified of their enrollment and can opt out if they do not want to participate, the company said.
The company plans to roll out the trial globally from December, excluding some large jurisdictions where it does not have regulatory clearance such as Britain, the European Union, South Korea and the US states of Texas and Illinois, it added.
هذه القصة مأخوذة من طبعة October 23, 2024 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October 23, 2024 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Global hunger crisis deepens as major nations skimp on aid
It's a simple but brutal equation: The number of people going hungry or otherwise struggling around the world is rising, while the amount of money the world's wealthiest nations are contributing toward helping them is dropping.
Statesman who shaped India with his vision and resolve
Today, 25th December is a very special day for all of us. Our nation marks the 100th jayanti of our beloved former Prime Minister, Shri Atal Bihari Vajpayee Ji.
Bhaker accepts 'lapse' on her part amid Khel Ratna row
Paris Olympics' double bronze-medallist Manu Bhaker on Tuesday admitted that \"there has been a lapse maybe on my part\" while filing nominations for this year's National Sports Awards amid a raging controversy over her exclusion from the list of Dhyan Chand Khel Ratna awardees.
Consumer fickleness on the rise as phygital shopping takes root
Omnichannel shopping, or the phygital (physical and digital) experience, is gaining traction as the preferred way to shop among Indian consumers, who are increasingly forsaking physical stores. However, customer loyalty is becoming increasingly fickle, as consumers frequently switch brands and retailers.
The charts Indian policymakers should worry about
In a series of recent pieces, we have been arguing that the just-ended Reserve Bank of India (RBI) regime made a radical change in exchange rate policy, which reduced export competitiveness and rendered monetary policy inappropriate for a slowing economy.
Manipur, Bihar, other states get new governors
Former Union Home Secretary Ajay Kumar Bhalla has been appointed the governor of strife-torn Manipur, ex-Army chief Vijay Kumar Singh is the new Mizoram governor while Kerala Governor Arif Mohammed Khan has been shifted to Bihar as part of gubernatorial appointments effected by President Droupadi Murmu on Tuesday.
BCs meet Irdai, seek consent to sell insurance products
The Business Correspondent Resource Council (BCRC) has made a pitch to the Insurance Regulatory and Development Authority of India (Irdai) that field agents be allowed to hawk insurance products.
Credit card spend falls 16% in Nov after festival high
Decline due to moderation in consumer spending; issuances come down
Caramelised popcorn in theatres may stay in 5% slab
Single rate on sale of all old, used vehicles, including EVs
Indo Farm Equipment listing to open for subscription on Dec 31
Indo Farm Equipment on Tuesday fixed a price band of ₹204 to ₹215 per share for its initial share sale that opens for public subscription on December 31.
