Rural FMCG basket expands on hybrid media usage, rising digital engagement
Business Standard|November 12, 2024
A growing preference for convenience products and hybrid media consumption, and a surge in digital engagement have led to a rise in the average basket size for fast-moving consumer goods (FMCG) among rural consumers.
AKSHARA SRIVASTAVA
Rural FMCG basket expands on hybrid media usage, rising digital engagement

The average of the rural FMCG basket saw a 60 per cent rise from 5.8 in 2022 to 9.3 in 2024 as it expanded to include convenience products like ready-to-eat packages and beverages, stated the fifth edition of the Rural Barometer Report, brought out jointly by GroupM and Kantar, which surveyed 4,376 rural adults across 20 states.

"This reflects the evolving lifestyle and rising purchasing power in rural areas. This positive trend in expansion of FMCG category basket is accompanied by growing rural incomes and diversity of income sources including salaried income," the report stated.

هذه القصة مأخوذة من طبعة November 12, 2024 من Business Standard.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة November 12, 2024 من Business Standard.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من BUSINESS STANDARD مشاهدة الكل
Architecture, the new doctor in the recovery room
Business Standard

Architecture, the new doctor in the recovery room

From skylights to healing gardens, hospitals are embracing design elements that accelerate healing and enhance patient well-being

time-read
3 mins  |
November 28, 2024
IIT-K's stealth tech to make jets invisible to enemy radar
Business Standard

IIT-K's stealth tech to make jets invisible to enemy radar

High-technology cooperation between indigenous defence industry and academia has begun yielding results.

time-read
1 min  |
November 28, 2024
India to be wrapped in 175 years of Christy luxury
Business Standard

India to be wrapped in 175 years of Christy luxury

One of the world's oldest towel brands, famed for its royal heritage, is set to enter the Indian market in 2025

time-read
2 mins  |
November 28, 2024
Business Standard

Insurance Amendment Act to boost growth, promote inclusion

It has been a quarter of a century since the insurance industry was liberalised. At the 'Business Standard BFSI Insight Summit, 2024', ALOK RUNGTA, managing director and chief executive officer (MD & CEO) of Future Generali India Life Insurance, SHARAD MATHUR, MD & CEO of Universal Sompo General Insurance, SUMIT BOHRA, president of IBAI and CEO of GlobeSecure Insurance Brokers, and MAYANK BATHWAL, CEO of Aditya Birla Health Insurance, discussed what is next for the industry. Edited excerpts:

time-read
6 mins  |
November 28, 2024
Insurance in India has made significant strides
Business Standard

Insurance in India has made significant strides

Managing directors and chief executive officers (MDs and CEOs) of general insurance companies gathered at the Business Standard BFSI Insight Summit, 2024, to discuss 'many challenges' they face. ANUJ TYAGI, MD & CEO of HDFC Ergo General Insurance Company, ANUP RAU, MD & CEO of Future Generali India Insurance, ANIMESH DAS, MD & CEO of ACKO General Insurance, gave their views on the road ahead for the industry. Edited excerpts:

time-read
6 mins  |
November 28, 2024
Regulator nudging us to up our game on cybersecurity
Business Standard

Regulator nudging us to up our game on cybersecurity

A case for increasing coverage? The leaders of life insurance companies discussed this topic at the Business Standard BFSI Insight Summit, 2024, with Business Standard's consulting editor Tamal Bandyopadhyay. Panellists included VIBHA PADALKAR, managing director and chief executive officer (MD & CEO) of HDFC Life Insurance, ANUP BAGCHI, MD & CEO of ICICI Prudential Life Insurance, and MAHESH BALASUBRAMANIAN, MD of Kotak Life Insurance. Edited excerpts:

time-read
7 mins  |
November 28, 2024
Business Standard

'Bima Sugam is a game-changer'

Just as the Unified Payments Interface (UPI) has transformed the payment and banking sectors, the insurance regulatory and development authority of India (Irdai) is hoping that its ambitious project Bima Sugam—an online marketplace to buy service, and sell insurance products—will transform the insurance sector and help increase penetration.

time-read
3 mins  |
November 28, 2024
Field widened for life insurance in the country
Business Standard

Field widened for life insurance in the country

Revised surrender value norms to help life insurers and customers

time-read
3 mins  |
November 28, 2024
More is better in Indian insurance
Business Standard

More is better in Indian insurance

100% FDI will encourage companies to come to India and operate on their own terms in the sector, say experts

time-read
5 mins  |
November 28, 2024
Business Standard

India's Welfare State: Too much, too soon, with too little?

The promise of too much, too soon, with too little is tempting for politicians for mobilising votes, particularly of the poor.

time-read
4 mins  |
November 28, 2024