TechM's opening move with GCL to popularise chess
Business Standard|September 30, 2024
A profile under the name Shrut Shah from Gandhinagar on the X platform currently has only 131 followers. It is unclear whether Shah is aware that a response to one of his posts (in 2020, requesting a chess league) by Anand Mahindra, chairman of Mahindra Group, is giving a fresh lease of life to one of the oldest board games: chess.
SHINE JACOB
TechM's opening move with GCL to popularise chess

Now, as the International Chess Federation (referred to by its French acronym FIDE), the official global governing body of the game, celebrates its 100th anniversary this year, Tech Mahindra (TechM) is expanding the game's popularity far beyond the confines of its 64 squares through the Global Chess League (GCL) by securing sponsors, television coverage, online streaming, and more.

The league, organised by the company in collaboration with FIDE, is becoming a prime example of how technological aspects like artificial intelligence (AI), the metaverse, and data analytics can help reach a wider audience. The second season of the GCL is set to take place from October 3-13 at Friends House in London.

هذه القصة مأخوذة من طبعة September 30, 2024 من Business Standard.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة September 30, 2024 من Business Standard.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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