The growth in weddings has thrown open numerous opportunities for marketers. At one time having a wedding in a five-star hotel or resort was a rarity reserved for the ultra-rich. Today it is a sign of success for even the upper middle classes.
Business Standard (edition dated September 26, 2024) says with November 22, 23, 24 being among the most auspicious days of this wedding season, all five-star hotels are running full. Multinational hotel chains are rolling out special Indian wedding services.
Having a wedding in a hotel has added benefits to the hotel in the form of rooms for guests, food and beverage sales, concierge services, etc. The bigger families book out the entire hotel. I wonder if the Oberoi group is rethinking its old policy of "no wedding," as articulated by the late Biki Oberoi.
Companies that help other companies organise dealer conferences, product launch conferences, and MICE (meetings, incentives, conferences, exhibitions) at one time shunned the wedding business because it was "messy." That has changed.
EEMA India (Event and Entertainment Management Association) has embraced weddings as a major source of revenue and growth.
هذه القصة مأخوذة من طبعة October 26, 2024 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October 26, 2024 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
CESS AND SENSIBILITY
Southern states say cess and surcharge eat into their share of resources, urge 16th Finance Commission to consider contribution to national economy
India's transport future balances fossil fuels and clean tech
Fossil fuels will continue to play an important role in India's transportation sector, even as alternative fuel technologies see multifold growth.
Over 6K pollution plaints in Delhi since Oct 2021; 38% still unresolved: CPCB
Delhi registered 6,170 complaints related to air pollution between October 15, 2021 and November 19, 2024, with 2,333 (38 per cent) of these remaining unresolved, according to data from the Central Pollution Control Board (CPCB).
Indians see wallets drain by ₹485 crore in 'UPI scams' in FY25
Over 600,000 incidents of fraud have been reported in the ongoing financial year till September
Future of television is smart and networked
The smart TV market has been stagnant. Is Dor the disruption it needs?
Centre spent ₹3,623 crore on crop residue mgmt since 2018: Environment minister
Since 2018, the Centre has spent ₹3,623.45 crore on crop residue management in Delhi, Punjab, Haryana, and Uttar Pradesh, with ₹1,681.45 crore allocated to Punjab, the highest among the states, Union Minister of State for Environment, Forest and Climate Change Kirti Vardhan Singh said in the Lok Sabha.
Silver prices as volatile as stocks: Should you pick gold or silver?
A Motilal Oswal Private Wealth (MOPW) report released on November 25 shows that between 1990 and October 2024, silver's price has been just as volatile as Indian stocks.
Tech stocks gain as recovery takes hold
Nifty IT index hits all-time high as IT outlook turns positive
Adani group stocks settle in red
UNDER PRESSURE
Enviro Infra booked 89.9 times on last day
The initial public offering (IPO) of sewage treatment solutions provider Enviro Infra Engineers was subscribed 89.90 times on the closing day of bidding on Tuesday.
