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It is hoped Swift, along with the Olympics Games in France and the Euro 2024 soccer championship in Germany will provide a shot in the arm for a continent that has just skirted recession for most of the past two years and badly lagged the United States.
But there is one problem: "Swiftonomics" is not actually real.
She may be a megastar revolutionising the music industry, but once the excitement wears off, you will need a magnifying glass to spot the economic benefit.
Take Stockholm as a case in point. Close to 180,000 fans attended her three shows in May, with half of them coming from abroad and generating close to 850 million crowns ($81 million) in turnover for the city.
هذه القصة مأخوذة من طبعة June 28, 2024 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة June 28, 2024 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
![In the shadow of the mighty Annapurna](https://reseuro.magzter.com/100x125/articles/18959/1751399/8yBkvHP86DpLunjVsN3sys/IN-THE-SHADOW-OF-THE-MIGHTY-ANNAPURNA.jpg)
In the shadow of the mighty Annapurna
The unusual charm of trekking to Mardi Himal in the rainy season
Govt to organise Global IndiaAl Summit on July 3-4
The Ministry of Electronics and Information Technology will organise a global AI summit on July 3-4 to discuss issues related to artificial intelligence with India firmly committed to ethical and inclusive growth of this new-age technology.
![ON THE BOIL](https://reseuro.magzter.com/100x125/articles/18959/1751399/vplz1H3rRry9dGh6o8Zsys/ON-THE-BOIL.jpg)
ON THE BOIL
Why are milk prices rising when the supply is healthy?
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Asset monetisation helped RIL create value: Morgan Stanley
Asset monetisation cycles have created 2-3x value for the shareholders of Reliance Industries in the last three decades, with each decade witnessing $60 billion in market cap creation, according to a report by the US-based financial services firm Morgan Stanley.
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Weak steel prices rob metal sector's sheen
Slowdown in mining activity due to monsoon season will continue to remain a challenge in near-term, say analysts
MF Lite norms proposed for passive AMCs
The Securities and Exchange Board of India (Sebi) on Monday proposed to introduce a lighter version of mutual fund (MF) regulations for 'passive only' fund houses.
Clear skies ahead: Strong long-term gains for IndiGo
Long-term macro trends indicate growth in demand for air travel.
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Regulator directs exchanges, other MIIs to levy same fees
The Securities and Exchange Board of India (Sebi) on Monday directed stock exchanges and other market infrastructure institutions (MIIs) to discontinue with the practice of levying slab-wise fee structures.
Niva Bupa files draft papers for ₹3,000 cr IPO
Niva Bupa Health Insurance has filed a draft red herring prospectus (DRHP) with the capital market regulator Securities and Exchange Board of India (Sebi) to raise ₹3,000 crore via initial public offering (IPO).
Mkts start July on strong note, log new highs
Indian equities extended their winning run during the first session of July by logging new highs on Monday, supported by gains in banking and technology stocks.