The two are direct rivals in terms of business models and footprints. Zomato is listed, whereas Swiggy is not.
Prosus's release indicates Swiggy narrowed somewhat the market share gap with Zomato's food delivery business in H1FY24 but Zomato continued to be the dominant player with a 54 per cent market share. Swiggy gained around 30 bps in H1FY24 compared to H2FY23 (Half-onHalf or HoH).
Zomato's share loss could be attributable to decisions like the temporary suspension of its loyalty membership programme and the shutdown of operations in 225 cities. Prosus's commentary indicates that the Swiggy Food Delivery business remained lossmaking in H1FY24, although the company has claimed that (excluding ESOPs) this vertical had turned profitable in March '23.
This could indicate that market share gains have come at the cost of margins.
هذه القصة مأخوذة من طبعة December 01, 2023 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة December 01, 2023 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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