It's a love story! Taylor fever in London as star jets back for five sold-out gigs

TAYLOR SWIFT fever today broke out again in London as the star returned to play the final European gigs of her blockbuster tour - handing a major boost to Britain's entertainment industry.

- John Dunne

The 34-year-old megastar will play five concerts at Wembley Stadium, starting tomorrow, with more than 450,000 fans set to watch.

It follows the three dates she played in the capital in June, part of the 15 performances scheduled across four UK cities this summer.

The "Swift effect" means Britain is now poised to be crowned as Europe's largest media market.

The UK entertainment and media market is forecast to exceed revenues of £100 billion this year, according to forecasts from PwC, meaning it will leapfrog Germany to take the top spot.

The booming trade comes in part thanks to the Eras tour, with figures from Barclays showing that it will boost UK consumer spending by £1bn this year.

Ahead of her Wembley return, Swift held a thank-you party on Monday night for her 200-strong tour team at private member's club Annabel's in Mayfair.

After flying in to the UK on Monday, she hired the entire venue for the night.