Jewellery chain boss inspired by ‘magical’ shopping on trips
Evening Standard|September 20, 2022
During her MBA, she interned for LVMH brands including Moet & Hennessy and Thomas Pink, before embarking on her start-up idea.
Lucy Tobin
Jewellery chain boss inspired by ‘magical’ shopping on trips

CONNIE NAM spent a lot of her childhood travelling: “I grew up in the US and South Korea, and our family holidays involved road trips from Seattle to California. Whenever we visited places, I used to love going to markets and buying jewellery with my mum and sister,” Nam explains.

She still has some in a jewellery box. “Every piece has a story and the experience was so magical. But when I got older, I found the high street jewellery shopping experience was the complete opposite: everything trapped under glass, black uniformed staff, all very formal and you can’t pick anything up.”

Consequently Nam — who had started her career in investment banking, working in M&A in Seoul, then Hong Kong — decided to quit suit life and try to “bring the travel-like sentiment into high street jewellery shopping through a beautiful customer experience”.

هذه القصة مأخوذة من طبعة September 20, 2022 من Evening Standard.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة September 20, 2022 من Evening Standard.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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