What everyone wants this LFW is a slice of the action - and rugby shirts

EVERYBODY wants in on the halo effect of London's cool creativity this fashion week. I often find it quite hard to explain what it's like going to fashion week. A show on the hour every hour for five 12-hour days. There's the low-level underlying anxiety at all points and mild wardrobe hysteria with the thought that perhaps you should have put in more effort.

- Victoria Moss

On that, the easiest thing to do is have a uniform of sorts. I have about five or six outfits that I wear on rotation. Life's too short for wardrobe panic. One addition from earlier this summer is a rugby shirt dress I bought from Raey at Matches.

I initially questioned the level of irony I could get away with while wearing it, given my original sin of having grown up in what I vaguely refer to as SW London but if we're honest it's skirting Surrey. Sometimes, though, leaning into a stereotype is helpful. I've even taken to pairing it with pearls. You need an ugly shoe, though, nothing they would actually wear in Twickenham.

I spied more than a few rugby shirts at this weekend's shows - it's having somewhat of a fashion moment - which for the above reasons I feel slightly torn about, but I will say this: it's roomy, washes well and has a good collar.