Platforms such as Moj, Josh and Chingari, which emerged after TikTok was banned in 2020, are showing signs of renewed growth.
According to a Redseer report, the sector has crossed $200 million in revenue, with significant headroom for expansion.
The platforms faced a slowdown as they struggled to scale advertising revenues and compete with global giants such as YouTube Shorts and Instagram. However, analysts now see them differentiating themselves through targeted strategies that tap into tier 3 and 4 cities and the Indian diaspora.
"Platforms like Instagram and YouTube Shorts cater to urban, globalised audiences, leaving a sizable untapped market in smaller cities. Domestic platforms are also innovating with unique monetisation models," said Anirudh A Damani, managing partner at Artha Venture Fund.
هذه القصة مأخوذة من طبعة December 12, 2024 من Financial Express Ahmedabad.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة December 12, 2024 من Financial Express Ahmedabad.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Govt seeks Parliament nod for ₹44,143-crore extra spending
THE CENTRE ON Thursday sought Parliament approval for net additional expenditure of ₹44,143 crore for the current fiscal, out of gross additional spending of ₹87,763 crore in the first batch of supplementary demand for grants.
Govt releases standards for green steel; product may get priority in public procurement
Govt releases standards for green steel; product may get priority in public procurement
HDFC Bank's investment banking gets Sebi warning
MARKETS REGULATOR SECURITIES and Exchange Board of India (Sebi) has issued an administrative warning letter to HDFC Bank alleging non-compliance of some provisions related to its investment banking operations.
EY case puts spotlight on white-collar labour laws
● Decades-old laws largely focused on blue-collar workers
Pushpa 2 hits ₹1,000-crore milestone at global BO
ALLU ARJUN'S PUSHPA 2: The Rule has hit the milestone of ₹1,000 crore at the global box office in just six days, making it the fastest Indian film to register the feat.
Why international stars are pulling out of Hockey India League en masse
IN OCTOBER, WHEN the Hockey India League (HIL) player auctions were held, 96 international stars were snapped up by eight men and four women franchises. Now, with a fortnight left for the competition to begin, more than one-fourth of them have pulled out.
US hotels welcome Indian tourists with chai, samosa
POST-COVID BOOM
Rupee gains 2p to settle at 84.83
THE RUPEE GAINED 2 paise to close at 84.83 against the US dollar on Wednesday, a tad above its all-time low level, amid rising expectations of a shift in the Reserve Bank's monetary policy stance following the appointment of Sanjay Malhotra as the new governor.
Credit card issuance slows in Q1: Report
THE ISSUANCE OF new credit cards in the first quarter of FY25 declined by over 34% compared to the same period last fiscal—to 4.4 million from 6.7 million—according to the latest CreditScape report by CRIF High Mark.
Equirus Wealth crosses ₹10K cr in assets under management
WEALTH MANAGEMENT FIRM
