Gunjit Jain, Executive Vice-President, Marketing, Colgate-Palmolive India talks to Alokananda Chakraborty about why the company is banking on technology and premiumisation to drive growth. Edited excerpts:
Please take us through the technology input in your latest oral health campaign.
We call it the oral health movement rather than another ad campaign. We started it because a large number of Indians have oral health issues but hardly anybody goes to the dentist. So, nobody realises they have an issue until it turns painful.
The reality is that we are all supposed to go to a dentist regularly but only 1 out of 10 Indians did last year. In other words, oral health awareness is an issue. To make it simple for people, we've come up with an AI-enabled WhatsApp-based tool where you can answer a few simple questions, take 3 pictures of your teeth, send it, and in an instant you get an AI-screened dental report. We've also tied up with the Indian Dental Association and we have access to 50,000 dentists. So, you can just put in your pin code and you will get a free dental consultation.
هذه القصة مأخوذة من طبعة January 06, 2025 من Financial Express Chandigarh.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة January 06, 2025 من Financial Express Chandigarh.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Trump comeback: Honda to go slow on new EVs
HONDA MOTOR WILL be cautious about starting production of new electric vehicles due to uncertainty about US President-elect Donald Trump's industrial policy, a senior executive of the Japanese automaker said on Tuesday.
Flying taxis are on the horizon
Taking Commuting To New Heights
Bid for 2036 Olympics takes pan-India route
● Bhubaneswar, Bhopal, Pune to join Ahmedabad
Pritish Nandy dies at 73
Veteran journalist, poet and filmmaker Pritish Nandy passed away in Mumbai on Wednesday, sources close to him said.
AI Policy to Get a Shot in the Arm
Like in other parts of the world, there are concerns that AI may reshape the Indian job market by creating new opportunities while also posing challenges such as job displacement due to automation.
Foxconn, Dixon Urge Govt to Pay ₹700 Cr in Pending PLI Subsidies
The government is reviewing the two requests, the people said.
India seeks NRI participation in 'Viksit Bharat'
THE 18TH PRAVASI Bharatiya Divas (PBD) convention kicked off here on Wednesday, with external affairs minister S Jaishankar calling upon NRIs and Persons of Indian Origin to actively participate in the quest for a 'viksit Bharat' (developed India).
No Pre-emptive Tariff Overhaul
Over a few years to FY23, India had seen a significant tariff escalation, reversing the trend of progressive reduction of these import barriers, primarily in the wake of the pandemic.
Oil pares gains on dollar strength
OIL PRICES TRIMMED earlier gains on Wednesday as the dollar strengthened but continued to find support from a tightening of supplies from Russia and other OPEC members and a drop in US crude stocks.
'Align AI and business goals for better results'
ENTERPRISES are increasingly recognizing the value of multi-cloud architectures and the ability to capitalize on the unique strengths of various cloud platforms to enhance their operational capabilities, says Shailender Kumar, senior vice-president and regional managing director of Oracle India and Netsuite JAPAC.
