In e-scooter race, legacy brands are inching ahead

Total E2W sales, however, have surged, crossing one million units in the January-November period, up 37% y-o-y.

Rajat Mahajan, partner at Deloitte India, attributes this trend to consumer willingness to pay more for perceived quality, superior after-sales service, and technological advancements. "Fast-charging options, higher range, and better designs offered by large brands are driving this shift," Mahajan said.