Chief marketing officers (CMOs) are no longer shooting in the dark when it comes to understanding consumer behaviour, preferences, and market trends. In the age of data-driven decision-making, they find themselves leveraging artificial intelligence (AI) instead. "The key lies in treating AI as more than just a tool – but as a strategic asset," says Satish HC, executive vice-president & chief delivery officer, Infosys. In this interview, he speaks to Sudhir Chowdhary on how this next-gen technology is redefining the role of marketers. Excerpts:
هذه القصة مأخوذة من طبعة January 01, 2025 من Financial Express Kochi.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة January 01, 2025 من Financial Express Kochi.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Hluman rolled out for complex workflows
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Slippery Path
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Headroom to improve spending quality
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Chinese Dam on Table for Sullivan's India Visit
AI, civilian nuclear cooperation, space may also be taken up
