FOR YEARS, THE ₹916-billion Indian marketing industry has relied on an abundance of personal data to craft targeted campaigns, often without explicit user consent. Clearly, there was significant disconnect between consumers and their personal data and how the companies that collect it, use it.
The proposed Digital Personal Data Protection (DPDP) Rules have the capacity to disrupt this framework, handing the lever to the consumer. "Brands must now focus on creating value exchanges where consumers willingly share data because they see tangible benefits, not just because they have no other choice," says Surendra Singh, CEO, Brand Street Integrated.
The push for stringent data protection laws mirrors global trends akin to European Union's General Data Protection Regulation (GDPR) that protects the privacy and security of personal data. "While laws exist, the real challenge is not just their creation but how well they are implemented and enforced," says Chandan Bagwe, founder & director of C Com Digital.
Time to rebuild trust
هذه القصة مأخوذة من طبعة January 08, 2025 من Financial Express Lucknow.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة January 08, 2025 من Financial Express Lucknow.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Sebi Seeks Comments on Plan for Small-Ticket SIPs by Feb 6
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Zypp Electric set to double fleet this yr
The expansion will also involve increasing the number of driver partners from 22,000 to 50,000
HDFC Bank Aims to Bring CD Ratio Down to Pre-merger Level Within Two Years
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RG Kar: SC defers hearing to Jan 29
THE SUPREME COURT on Wednesday cited paucity of time and deferred to January 29 the hearing on the suo-motu case over the rape and murder of a trainee doctor at state-run RG Kar Medical College and Hospital in Kolkata.
Retail space leasing in malls falls 10% in 2024
LEASING OF RETAIL spaces in shopping malls and high streets fell 10% last year to 6.4 million sq ft across eight major cities due to supply constraints, from 7.1 million sq ft in 2023, according to CBRE.
J&J Tops Q4 Profit Estimates on Cancer Drug Sales
JOHNSON & JOHNSON (J&J) notched higher-than-expected fourth-quarter earnings on strong sales of its cancer medicines that helped offset the fade of an older blockbuster.
Race for AI dominance
Stargate is part of US-China tech battle, but India should also look at foundational AI development
...Hints at Possible Russia Sanctions if Ukraine Issue Fails
US TO EXPAND MUTUAL TIES
Court Acquits Khaleda Zia in 10-Year-Old Sabotage Case
A court in Bangladesh acquitted BNP Chairperson and former prime minister Khaleda Zia on Wednesday in a sabotage case filed in the southeastern Cumilla district 10 years ago.
India's 'year of reforms' in defence
A close engagement between the private industry and govt is critical to achieve a robust policy along with adequate budgetary allocations in 2025
