THE AD INDUSTRY is projected to touch ₹1.08 trillion by the end of 2023, say analysts, with tentpole properties such as the ICC Men's Cricket World Cup, a pandemic-free festive season, and the release of Bollywood blockbusters pushing advertising expenditures in the second half of the year past ₹60,000 crore.
This is compared with ₹42,000 crore-₹45,000 crore expenditure during the same period last year. Advertising expenditure at the end of 2022 stood at ₹89,803 crore.
The 2023 figures have far surpassed expectations, say observers. Advertising spends by edu-tech and many digital-first brands fell off rapidly in the second half of 2022, leading to muted growth expectations for this year.
Brands routinely spend 35-40% of their annual ad budgets between August and October, say experts. The August-October spends this year have been 50%-plus for a large majority of consumer and financial sector brands.
هذه القصة مأخوذة من طبعة November 20, 2023 من Financial Express Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة November 20, 2023 من Financial Express Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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