The company, which released its first Macs with M3 chips five months ago, is already nearing production of the next generation-the M4 processor according to people with knowledge of the matter. The new chip will come in at least three main varieties, and Apple is looking to update every Mac model with it, said the people, who asked not to be identified.
The new Macs are underway at a critical time. After peaking in 2022, Mac sales fell 27% in the last fiscal, which ended in September. In the holiday period, revenue from the computer line was flat.
Apple attempted to breathe new life into the Mac business with an M3-focused launch event last October, but those chips didn't bring major performance improvements over the M2 from the prior year.
Apple also is playing catchup in AI, where it's seen as a laggard to Microsoft, Alphabet's Google and other tech peers.
The new chips are part of a broader push to weave AI capabilities into all its products.
هذه القصة مأخوذة من طبعة April 13, 2024 من Financial Express Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة April 13, 2024 من Financial Express Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
A Pivotal Retreat on Crypto
The US Securities and Exchange Commission (SEC) has recently dramatically shifted its approach toward cryptocurrency regulation by dropping high-profile lawsuits against major exchanges like Kraken and Coinbase.
Shareholder capitalism is back
THE VIRTUE ECONOMY, the only bubble I have ever called, has now completely burst. Many companies are cutting their DEI programmes, flows into ESG funds in the US have fallen, and companies are being quieter about politics.
Godrej Consumer opens ₹515-cr Chennai unit
GODREJ CONSUMER PRODUCTS (GCPL) on Monday inaugurated its first integrated greenfield manufacturing plant in Chengalpattu district on the outskirts of Chennai, with an investment of ₹515 crore.
Record 115 MT wheat output seen
WHEAT PRODUCTION IS projected at a record 115.3 million tonne (MT) during the 2024-25 crop year (July-June) — an increase of 2% over the previous year, the second advance estimates of major crops released by the agriculture ministry on Monday showed.
Govt's FY25 spending to exceed revised estimate
THE CENTRE ON Monday sought Parliament's approval for net additional spending of ₹51,463 crore in the second batch of supplementary demand for grants for FY25, which could lead to government expenditure exceeding the revised estimate (RE) of ₹47.16 lakh crore, sources said.
2W dealers anxious as new norms from Apr 1; no clarity on old stock
The next stage of regulatory compliance for two- and three-wheelers is set to kick-start on April 1, 2025.
Maha budget: ₹36K cr to Ladki Bahin; 3rd airport for Mumbai metro region
THE MAHARASHTRA GOVERNMENT on Monday allocated ₹36,000 crore for the Ladki Bahin scheme but did not announce a hike in the allowance, proposed to increase Motor Vehicle Tax by 1% on CNG and LPG vehicles, as it presented a ₹7,00,020 crore budget for the fiscal 2025-26.
Optimistic growth outlook for L&T
Real estate, defence, thermal power are key growth drivers
Sun Pharma to Acquire Checkpoint for $355 Million
SUN PHARMACEUTICAL INDUSTRIES said on Monday it will acquire Checkpoint Therapeutics, a US-based immunotherapy and targeted oncology company, for $355 million.
Prices of veg, non-veg thali down 5% in February: Crisil
THE COST OF vegetarian and non-vegetarian thali declined by 5% on-month in February due to lower vegetable and broiler prices, a report by Crisil Market Intelligence and Analysis said on Monday.
