Birla targets No.2 spot in paints sector with Opus
Financial Express Mumbai|February 23, 2024
ADITYA BIRLA GROUP expects to rake in revenue of 10,000 crore from its paints venture and become profitable within three years of full-fledged operation.
RAJESH KURUP

The group aims to secure the second position in the decorative paints market that Asian Paints currently dominates.

On Thursday, the cement-to-textiles conglomerate launched its decorative paints brand, Birla Opus, marking its foray into the ₹80,000crore domestic decorative paints market. It is a division of flagship firm Grasim Industries, and the products will hit the market by mid-March starting with Punjab, Haryana and Tamil Nadu.

"With an investment of ₹10,000 crore, we are building six plants across India. This is 40% of the total existing industry capacity built over the last several decades," Aditya Birla Group chairman Kumar Mangalam Birla said.

"In fact, at 1,332 million litres per annum, our capacity in the very first year of operation will be greater than the combined current capacity of the second, third and fourth largest players in the industry," he added.

NO PAINT COMPANY globally has ever launched, in one shot, factories, operations, products and services at this scale, he said.

هذه القصة مأخوذة من طبعة February 23, 2024 من Financial Express Mumbai.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة February 23, 2024 من Financial Express Mumbai.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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