GOOGLE'S RICH COMMUNICATION services messaging (RCS) platform is emerging as an effective competitor to WhatsApp's business feature, finding takers across sectors, such as AJio, HDFC Bank and Mamaearth.
Industry experts say that if it continues at this pace, the Google platform stands a good chance of significantly narrowing the gap with WhatsApp over the next two years.
RCS is a modern version of plain text messages, through which businesses and consumers can send rich media such as images, videos and even files using the native messaging app in smartphones.
For businesses, it enables interactive consumer engagement with its scope for two-way interaction just like how they are using WhatsApp to drive sales. While RCS is also used by non-business users, more traction and revenue opportunity will come from enterprises, as is the case for WhatsApp business, experts said.
Meta has over 200 million WhatsApp business app users per month globally, and a large number of those businesses are in India. The number of businesses using RCS is smaller, though the figure is not available.
هذه القصة مأخوذة من طبعة December 04, 2023 من Financial Express Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة December 04, 2023 من Financial Express Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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