THE WORLD OF advertising is fully in tune with the immense commercial value of women's sports patronage.
End of the story.
It's fascinating to contrast this optimistic view with the actual brand endorsement opportunities opening up for women sports personalities.
Take the year 2023, which has been, for all practical purposes, a breakthrough year for women athletes in India. Besides the start of the Women's Premier League (WPL) and BCCI announcing its first step towards pay parity, the women's cricket team clinched its maiden Test victory against England. In the Asian Games 2023, Kiran Baliyan became the first Indian woman to win a medal in the shot put, Annu Rani bagged gold in the women's javelin throw; Harmilan Bains won silver in the women's 800m racing event.
هذه القصة مأخوذة من طبعة April 01, 2024 من Financial Express Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة April 01, 2024 من Financial Express Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
‘Lightbox 2.0 will enhance our operational expertise'
Venture capital firm Lightbox Ventures is gearing up to raise a $200million fund. Managing director Sandeep Murthy discusses the company's strategic shift, and future plans in an interview with with Anees Hussain.
Challenges After Childhood Cancer
Young adults typically aspire to achieve financial and emotional stability, seeking a caring and affectionate partner.
Exports Drop 2.4% in Jan, Trade Deficit as Expected
INDIA'S MERCHANDISE TRADE deficit touched $23 billion in January as exports of petroleum products more than halved last month while imports of machinery, raw materials and gold showed significant growth rates.
Misinformation & Myths
Cancer is a complex and often misunderstood disease, and unfortunately, many myths and misinformation surrounding it continue to circulate, causing confusion and fear, usually leading to harmful decisions about treatment and prevention.
Benefits Of Cancer Screening
A recent report in the prestigious Journal of the American Medical Association (JAMA, Dec 5 2024) estimated that in the US, 5.94 million cancer deaths were averted for breast, cervical, colorectal, lung, and prostate cancers combined, of which, cancer prevention and screening efforts averted 8 of 10 of these deaths (4.75 million averted deaths).
India to build first offshore airport
To come up on an artificial island near Mumbai
DeepSeeking AI Action Summit
Even though America signed the 2015 Paris Climate Summit, they continued to feel uneasy about it.
Jio-bp to expand retail infra, EV charging units
Scaling Up
Exports drop 2.4% in January
THE CURRENT ACCOUNT deficit (CAD) has been contained at 1.2% of GDP in the second quarter of 2024-25 due to higher services export earnings.
Higher bank deposit cover on the cards
THE GOVERNMENT IS \"actively considering\" a higher insurance cover for bank deposits from the ceiling of ₹5 lakh fixed less than five years ago, department of financial services (DFS) secretary M Nagaraju said on Monday.
