They've come a long way from their dad's shed
Manchester Evening News|November 07, 2024
REMARKABLE RISE OF BROTHERS BEHIND £100M LUXURY STREETWEAR BRAND
ADAM MAIDMENT
They've come a long way from their dad's shed

ROLLING up to their new shop on New Cathedral Street in a brand new Rolls Royce Spectre, the brothers had a 'pinch me' moment.

George and Michael Heaton, from Horwich, Bolton, had set up their business 13 years ago, printing T-shirts from their dad's shed.

They initially invested £150 each of their own cash into the luxury streetwear brand.

Today, their company Represent is on track for a record £100m turnover by the end of the year, with a £250m turnover expected by 2028. And their own brick-and-mortar store in their home city is set to only further help them reach that goal.

"It definitely marks an important and iconic milestone for us as a brand," George, 27, told the M.E.N. "It used to be a Burberry store, so to take on the location of such a historic, heritage British brand is a big moment for us." Starting out online, Represent rose to prominence when it started appearing in shops like Selfridges, END, and Harvey Nichols. Its handcrafted garments, spanning T-shirts, hoodies, shorts, jackets, shoes and even perfume, embody the spirit of Manchester's streetwear scene in simple yet luxury designs.

"Growing up, we were always huge fans of the likes of Oasis and bands who were putting Manchester on a global platform," George said. "So to now be able to represent our hometown around the world is massive for us."

In fact, earlier this year, Represent opened a bespoke boutique store in Los Angeles. Another store set for London's Soho will open next year with a new tailored concept. Another recent expansion for the brand is the launch of their performance wear division 247 by Represent.

هذه القصة مأخوذة من طبعة November 07, 2024 من Manchester Evening News.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة November 07, 2024 من Manchester Evening News.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من MANCHESTER EVENING NEWS مشاهدة الكل
He has to be the first to want it Amorim fires Rash warning over form
Manchester Evening News

He has to be the first to want it Amorim fires Rash warning over form

RUBEN Amorim has stressed Marcus Rashford has 'to want it' if he is to regain his prolific form at United.

time-read
2 mins  |
November 28, 2024
MIND THE GAP! Gundo fires City warning about losing at Anfield
Manchester Evening News

MIND THE GAP! Gundo fires City warning about losing at Anfield

ILKAY Gundogan warned his City team-mates that a 'huge gap' of 11 points would almost certainly rule them out of the title race if they lose to Liverpool on Sunday.C`

time-read
2 mins  |
November 28, 2024
CITY LEGEND STUART PEARCE: 'Write off Guardiola at your own peril...'
Manchester Evening News

CITY LEGEND STUART PEARCE: 'Write off Guardiola at your own peril...'

STUART Pearce warned critics to write off Pep Guardiola at their own peril after City's dramatic slump in form.

time-read
2 mins  |
November 28, 2024
Marler reaches end of the road
Manchester Evening News

Marler reaches end of the road

JOE Marler has brought forward his retirement plans after announcing that Harlequins' meeting with Bristol at The Stoop tomorrow night will be his final match.

time-read
2 mins  |
November 28, 2024
Lebanese start to return home amid ceasefire
Manchester Evening News

Lebanese start to return home amid ceasefire

A CEASEFIRE between Israel and the Lebanese militant group Hezbollah appears to be holding.

time-read
1 min  |
November 28, 2024
Investment in city centre is paying off
Manchester Evening News

Investment in city centre is paying off

PROPERTY leaders say the massive investment in Manchester city centre is paying dividends in attracting national and international businesses - and they hope there's more to come.

time-read
2 mins  |
November 28, 2024
THE TOOTH HURTS
Manchester Evening News

THE TOOTH HURTS

INVESTIGATION REVEALS MANY DENTISTS IN REGION ARE NOT TAKING ON NEW NHS PATIENTS

time-read
2 mins  |
November 28, 2024
Traveller leaders demand apology from police chief
Manchester Evening News

Traveller leaders demand apology from police chief

LETTER ACCUSES FORCE OF 'RACIAL PROFILING'

time-read
2 mins  |
November 28, 2024
The volume of domestic abuse, the sheer volume of it, is absolutely the problem
Manchester Evening News

The volume of domestic abuse, the sheer volume of it, is absolutely the problem

MINISTER SAYS M.E.N. CAMPAIGN TO HELP VIOLENCE VICTIMS COULD LEAD TO CHANGE

time-read
5 mins  |
November 28, 2024
'She is mortified and embarrassed'
Manchester Evening News

'She is mortified and embarrassed'

CANNABIS STORED AT MUM'S HOME BY DRUG DEALER SON

time-read
1 min  |
November 28, 2024