‘All Eyes on Rafah’: Social media campaign highlights Gaza’s humanitarian crisis

The escalation of Israeli shelling and airstrikes outside the southern Gaza city of Rafah on Tuesday led to the tragic deaths of at least 37 people, sparking widespread international condemnation.

The "All Eyes on Rafah" campaign has gained significant traction on social media platforms, including Instagram and TikTok, with activists and humanitarian groups urging global attention to the unfolding crisis in Rafah.

Seven months after Israel launched a major offensive in response to the October 7 Hamas-led attacks that killed 1,200 people in Israel, Gaza remains in a dire humanitarian situation. The "All Eyes on Rafah" campaign, trending worldwide, symbolizes solidarity with Palestinians affected by the strikes.

Several Indian celebrities, including Priyanka Chopra, Samantha Ruth Prabhu, Alia Bhatt, Richa Chadha, Kareena Kapoor, and Varun Dhawan, have shared the campaign's message on Instagram, with the hashtag #alleyesonrafah amassing up to 108,000 posts.

On Tuesday, Israeli airstrikes targeted tents in AlMawasi, west of Rafah, resulting in the deaths of at least 21 people, according to Gaza health authorities, including at least 12 women. However, the IDF denied striking the designated humanitarian area in Al-Mawasi.