The advertising industry navigated a turbulent 2024, grappling with economic challenges that impacted consumer spending and marketing budgets. Navin Khemka, chief executive, South Asia at EssenceMediacom, described the year as "extremely tough", attributing the slowdown to high food inflation, subdued rural demand, and cautious startup spending.
"We began 2024 with ambitious targets, but macroeconomic factors like reduced disposable incomes forced us to revise our outlook," said Khemka. The rural market, a traditional growth engine, experienced a downturn for most of the year. "Demand picked up slightly in the last quarter, but it wasn't enough to offset earlier sluggishness. Inflation and uneven monsoon rains worsened the situation," he added.
هذه القصة مأخوذة من طبعة January 01, 2025 من Mint Ahmedabad.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة January 01, 2025 من Mint Ahmedabad.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Portfolio chaos: A teacher's quest from clutter to clarity
How Singh turned around his finances to secure his future with low-cost professional advice
Donald Trump to take virtual centre stage in Davos
Chief executives will be given the chance to lob questions at the new US President Donald Trump
NOMINEE LAWS AT CROSSROADS: FROM TRUSTEE TO OWNERSHIP, A CASE FOR REFORMS
The notion of a nominee being a mere trustee complicates the case for asset succession
Little-known ETF gains from SpaceX addition
The fund has since seen the best stretch of flows in its seven-year lifespan
BUDGET 2025: DRIVING INDIA'S GROWTH IMPERATIVE
FY25 growth forecasts put out this month have raised warning signs for the economy
American employees have lost their labour market leverage
Their pandemic gains are over as the power balance tilts away
JSW Defence, Telangana Ink MoU
JSW Defence has signed an agreement with the Telangana government to set up a facility in the state for manufacturing unmanned aerial systems.
Chhattisgarh gets ₹6k cr proposals
Chhattisgarh has secured investment proposals worth ₹6,000 crore from leading companies in sectors such as plastics, textiles, information technology, and food processing, the state government revealed during the Investor Connect event that it organized with the Confederation of Indian Industry (CII) in Mumbai.
Maruti Suzuki to up prices of models
Maruti Suzuki India Ltd (MSIL) on Thursday said it will hike prices by up to ₹32,500 across various models to partially offset the rise in input costs.
Uneven access to formal credit can set our economic goals back
India must chart a path for small-ticket formal credit if it is to realize its Viksit Bharat ambition
