The video-streaming industry in India continued its slow but steady trajectory in 2024, with the emergence of a brand-new force after the Disney-Jio merger was wrapped up and the latter's OTT service JioCinema introducing premium subscription plans.
Most other services operated robust ad-supported tiers and hybrid models to improve margins. Overall, greenlighting and commissioning decisions remained slow as most platforms tightened their purse strings. Many admitted to OTT being a second screen option as viewers remained glued to mobile phones and short-form content, even if they streamed shows or movies on TV screens.
"Performance metrics for OTT platforms go beyond just paid subscriptions, with metrics such as engagement rates, average watch time, retention, and ad revenue. Apart from SVOD (subscription video-on-demand), AVOD (advertising video-on-demand) has emerged as a significant area of focus, especially in a price-sensitive market like India," said Manish Kalra, chief business officer of ZEE5 India.
Strategies were increasingly focused on a multi-pronged approach to meet evolving goals, Kalra added. Platforms emphasized regional content expansion to tap underserved markets, using AI (artificial intelligence) and machine learning to enhance personalization, and building robust hybrid revenue models with AVOD and SVOD.
هذه القصة مأخوذة من طبعة December 27, 2024 من Mint Ahmedabad.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة December 27, 2024 من Mint Ahmedabad.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
The Perks of Reflection and Daily Me-Time
Introspection helps one think more clearly, says Spinny CEO Niraj Singh
It's your touch that will push an AI co-worker to do better
AI agents help break down silos and improve decision-making and collaboration, but it's people who can leverage their benefits
Hiring Is Just The First Step Towards Inclusion
Persons with disabilities and those from marginalized groups need mentors and a supportive environment to grow in their careers
Budget: It must aim to engineer India's economic transformation
The target of Viksit Bharat by 2047 requires the budget to balance immediate challenges with long-term development goals
The Digital Data Protection rules have hits and misses
Some provisions can set a global example for age-gating but others would overburden data fiduciaries
The 'Asian Aunty' Is Smashing Ageist and Gender Stereotypes
'Aunty' leaders are tackling a widely normalized form of 'othering'
Public debt: Do not let it eclipse the fiscal deficit
The Centre's plan to adopt debt as its new focus for budget prudence after 2025-26 does hold merit but we must not lose track of the fiscal gap. It'll remain a valuable economic indicator
Longevity Is Usually A Reward For Being Unspectacular
Careers That Endure Are Typically Not Spectacular. This Is So In Politics As Well As Other Fields
Get public-private partnerships right for target-oriented growth
The UK's new government should engage the private sector with deals that achieve public objectives
How to Use Home Loan Interest as Acquisition Cost
With reasonable housing loan interest rates, many taxpayers use loans for residential property purchases.
