The rise of connected TV sets, especially in urban areas, is reshaping the content and marketing strategies of video streaming players that are targeting wholesome shows that could be watched by the entire family, instead of the more personalized programming tailored for mobile screens.
According to a recent report by media consulting firm Ormax, 36% of SVOD (subscription video-on-demand) audiences in urban India are regularly using connected TV (CTV) devices, which enable streaming of videos and music via the internet. As a result, there has also been an increase in co-viewing of streaming content among SVOD audience, which has implications for content and marketing strategies of OTT platforms in India. As of August 2024, India had 547 million OTT users, but active paid subscriptions were only around 100 million, according to Ormax.
هذه القصة مأخوذة من طبعة January 06, 2025 من Mint Hyderabad.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة January 06, 2025 من Mint Hyderabad.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
How Bhansali Elevates the First Encounter
Love at first sight is an emotionally dense moment, predicting the intensity of the journey that the lovers will chart
The Treasures of Nimrud Pieced Together Again
The UNESCO-listed archaeological site was ravaged by Islamic State fighters
From arrack to wine, a bar crawl across Sri Lanka
Cocktail bars in the island nation are drawing on local traditions and flavours to give a heady twist to familiar spirits
Only human-centred AI can charm humans to adopt it
The AI industry could learn from carmakers how to focus on the consumer and modify perceptions
How Emerging Economies Could Prosper in a Protectionist World
As manufacturing export success gets harder, they should focus on service exports. These are unlikely to face big trade barriers
The Asian Dream is waking up to realities of middle-class life
Asians are realizing that staying middle-class is not guaranteed
Fix India's bond market to lift economic growth
As India's economy slows, we should revive public-private partnerships to attract private investment. But, for debt funding, we'll need to reform and invigorate our market for bonds
Lessons from the 75-year-old National Sample Survey
Its impressive history tells us much about innovation, autonomy and state-level data collection
We should let clarity prevail over nonsense: Here's a handy guide
We must use simple language, empathize with people, not take ourselves too seriously and be kind
Clear Goals and Discipline: How Small Investors Can Build Lasting Wealth
There is no one-size-fits-all, the answer will depend on your needs, personal preferences
