Short-form content platforms such as ShareChat, Moj, Josh, and Instagram Reels have grown rapidly in 2024, as users from India's small towns rise steadily and regional-language creators keep them hooked through local, innovative content.
These platforms boast over 250 million active users, with engagement metrics like average daily watch time surpassing 30 minutes per user. Further, audio is emerging as a big draw for short-form content, with audio stories and live, personalized calls with creators amplifying engagement and monetization options.
"One of the most noteworthy trends has been the rise of regional creators, particularly from tier-two and tier-three cities. These creators resonate deeply with their communities by addressing local interests and values, fostering a sense of belonging and cultural pride," Gaurav Jain, chief business officer, ShareChat & Moj, said.
هذه القصة مأخوذة من طبعة December 24, 2024 من Mint Kolkata.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة December 24, 2024 من Mint Kolkata.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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