Studios Tap OTT Creators Amid Box Office Slowdown
Mint Kolkata|January 07, 2025
Such deals are good for business as production houses are cash-starved and new-age firms seek recognition
Lata Jha

With few films making an impact at the box office, film producers are hesitant about taking new projects to floor, prompting a surge in unexpected partnerships between mainstream studios and independent digital content houses to diversify their offerings.

Yash Raj Films (YRF) announced a deal with Posham Pa Pictures, known for OTT titles, including Kaala Paani and Maamla Legal Hai, and Sajid Nadiadwala's film production house Nadiadwala Grandson Entertainment and Banijay Asia, which is a part of Banijay Entertainment, have partnered to create web originals and films, with an investment of ₹100 crore.

هذه القصة مأخوذة من طبعة January 07, 2025 من Mint Kolkata.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة January 07, 2025 من Mint Kolkata.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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