In a recent post on the social media platform X, a leading Indian publisher bemoaned the dwindling fortunes of English-language fiction in the country. Despite the proliferation of books from India, readers still prefer international bestsellers or classics—that was the essence of her message. What were Indian publishers doing wrong, she asked.
This is not a novel complaint; it's been aired for more than a decade by a range of stakeholders both inside and outside the industry. First, the culprit was the lack of readers in an age of constant distraction. Then came the woes of bookstores closing shutters. Paper prices and increased levies led to a steep rise of unit cost of production per title, followed by the monopoly of e-tailers that destroyed the business model. Now, with each passing year, the lament teeters on the brink of panic.
While it's not fair to offer generalizations based on anecdotal evidence, there isn't much else in terms of empirical data to arrive at solid insights on the state of English-language publishing in India. The Nielsen survey, which is the closest indicator of market health, is far from exhaustive. Spots sell at a premium on the bestseller lists put together by airport retailers. Independent bookshops, some of which have vested interests (either because they have publishing imprints of their own or run agencies), cannot be trusted.
Even the most desperate optimist living inside the bubble of Bookstagram and BookTube will not deny that it's far from hunky-dory. If a new indie bookshop opens in the hood, you can count on a loyal handful to dutifully show up and lighten their wallets—though the business acumen of seemingly smart establishments remains questionable.
هذه القصة مأخوذة من طبعة December 28, 2024 من Mint Kolkata.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة December 28, 2024 من Mint Kolkata.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Now, tech tools to test cortisol, soothe anxiety
A range of tech tools for mental health will be showcased at CES '25 in Vegas
This could be the best core exercise you've never done
A modification of the Zercher squat, the 'ab squat' is a dynamic workout that completely engages your core
For a balanced life, take the heroine's journey
Living a life not attuned to nature's cycles can affect the body and cause digestive issues as well as mental stress
AIF industry: At risk of death by a thousand circulars
Alternative investment funds generate value but have been dealt a harsh blow by over-regulation
Welfare programmes impact the retail prices relevant to people
India must update its inflation metrics to reflect actual consumption expenditure patterns for superior policy formulation
Expect Trump's Crackdown on Immigration to Be Disruptive
He is far better placed to act swiftly and harshly this time around
Tweaked for flexibility, NPS awaits tax clarity
This funded pension scheme now offers access to low-cost fund management with its option of staggered withdrawals of what was once a lump-sum. Good. Let's keep its taxation benign
Rupee depreciation is inevitable but its volatility is not
RBI should restrain its active forex management while the Centre aims to attract more dollars
Ten big GenAI developments we saw within the span of a month
Its evolution didn't even pause for a year-end break as the AI wave began turning into a tsunami
Simplifying Taxes: Key Challenges for Budget 2025
The focus is on how the Centre overhauls the new tax regime to attract more taxpayers