The Advertising Standards Council of India (ASCI) has tightened its guidelines for celebrities advertising for brands, following an over 800% increase in violations by influencers and celebrities on social media and advertising platforms.
In a revision to its 2017 guidelines, the self-regulatory body expanded its definition to include celebrities with a social media following of 500,000 or more on any one platform or who receive compensation of ₹40 lakhs or equivalent value per annum for appearing in advertisements or campaigns on any medium or format. Previously, the guidelines included only those earning ₹20 lakh from endorsements.
The updated guidelines also expand the definition of "celebrity" to include notable personalities such as doctors, authors, activists, and educationists, extending beyond the traditionally recognized field of entertainment and sports.
هذه القصة مأخوذة من طبعة August 10, 2023 من Mint Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة August 10, 2023 من Mint Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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