BMW tops premium battery EV market in India, led by iX
Mint Mumbai|July 18, 2023
With improved chip supply, the German carmaker expects record sales of its 7 Series in FY24
Alisha Sachdev
BMW tops premium battery EV market in India, led by iX

In India's nascent luxury electric car market, BMW has emerged as the dominant force, commanding a 50% market share with its i14 sedan, Mini Cooper SE hatch and the iX sport utility vehicle (SUV).

According to Vikram Pawah, president, BMW Group India, the iX alone surpasses the combined sales of all luxury battery electric vehicle (BEV) models from competitors Mercedes-Benz, Audi and Volvo. In fact, luxury electric vehicles (EVS) now constitute nearly 10% of BMW's total sales, exceeding the conversion rate of rival original equipment manufacturers (OEMs) by more than double, Pawah said in an interview.

However, BMW's collaboration with TVS Motor Co. in the Motorrad business, faces stiff competition from new entrants Harley-Davidson and Triumph, with the launch of locally assembled models in the 300cc-500cc segments, directly challenging BMW's G 310 motorcycles. TVS is exclusively producing the motorcycles for BMW's global markets. The G310 witnessed a 48% increase in sales to 4,667 units in the first half of 2023, the company said.

هذه القصة مأخوذة من طبعة July 18, 2023 من Mint Mumbai.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة July 18, 2023 من Mint Mumbai.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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