The gap between theatrical premiere of films and their release on streaming platforms is increasingly becoming flexible, depending primarily on box-office performance. If a film doesn't do well in theatre, it may debut on OTT platforms as early as four weeks or even earlier, digressing from the 6-8 week norm.
Tamil film Kanguva, which released on 14 November and had a longer OTT window, was made available on streaming platforms within four weeks after fizzling out in cinemas.
"It makes more sense (to keep the window flexible). If audience's response to a film is mixed and is not exactly doing great business in theatres, it is prudent for producers to bring it out on a streaming platform while it is still in the news and there is noise around it," film producer, trade and exhibition expert Girish Johar said.
هذه القصة مأخوذة من طبعة January 09, 2025 من Mint Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة January 09, 2025 من Mint Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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