India’s leading online retailers are gearing up for a head-to-head clash with their annual festive season sales events starting in October and stretching until mid-November, coinciding with the cricket World Cup, which companies say will boost demand for discretionary products such as TVs and clothing after two subdued quarters.
On Friday, Amazon announced it will kick off its ‘Amazon Great Indian Festival’ (GIF) on 8 October, in sync with Flipkart’s The Big Billion Days sale, to deny any early advantage to chief rival. Amazon had earlier advertised a 10 October start date for the event. Reliance Retail’s Ajio is yet to announce its festive season sale dates.
Flipkart’s fashion platform Myntra expects about eight million customers to transact on its platform this festive season.
“August is the bellwether for the festive season in terms of how the season will shape up, and there have been good signs so far. Whether you look at festivals starting from Rakhi, Onam and Ganesh Chaturthi, all have been very good in terms of offtake; we have seen growth in festive-related categories," said Nandita Sinha, CEO of Myntra.
Gross merchandise value for the festive season spanning October through November is estimated to reach ₹90,000 crore, marking an 18-20% increase from last year’s sales during the same period, consulting firm Redseer estimated in a report earlier this month.
هذه القصة مأخوذة من طبعة September 30, 2023 من Mint Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة September 30, 2023 من Mint Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
India in economic sweet spot, inflation to moderate: Moody's
India's economy is in a sweet spot and its inflation is expected to moderate despite a temporary spurt, Moody's said, projecting optimism about the country's growth prospects despite recent underwhelming data.
Incentive engine to drive modern ships
Subsidies for green, high-tech ships under ₹18,000 cr policy
Cement firms wage war on costs as competition soars
India's cement makers who once flexed their pricing muscles are caught in a bruising price war, eroding margins at a time of rising demand.
Saudi Arabia doesn’t have enough money for its futuristic city
The giant futuristic planned city of Neom is proving a headache for Saudi Arabia. Costs are up, schedules are delayed, and in recent days the world’s largest construction project replaced its chief executive of six years.
EV adoption is a marathon, not a sprint: Audi India
The slowdown in electric vehicle (EV) sales is temporary, and the industry will grow over time, Audi India head Balbir Singh Dhillon said, pointing to the need for extensive charging networks and supportive government policies.
India's trade gap with China soars in Apr-Oct
The country's green transition increases reliance on Chinese imports
14 nations eye India's generic drug model
Countries will specify their requirements, with HLL and MEA coordinating with them for the pharma exports
India urges $1.3 tn annual climate grant
Intervening on behalf of like-minded developing countries (LMDCs), India said that developed countries need to commit to provide and mobilise at least $1.3 trillion every year in the New Collective Quantified Goal (NCQG) till 2030.
Over 600 mn cyberattacks daily, AI can secure devices
Microsoft is developing a password-free authentication process to eliminate the risk of breaches
Small businesses ramping up cybersecurity, thanks to AI
Rising AI adoption is helping cybersecurity providers hike their marketable base in India
