Britannia Industries, a name synonymous with biscuits, dairy and bread, has been a household staple for decades. But how does a legacy brand stay relevant amid fleeting consumer loyalties, rising D2C competitors and a content-saturated world? Amit Doshi, chief marketing officer, while speaking with Mint, emphasizes the importance of surprising campaigns to capture attention in an age of digital distraction. Edited excerpts:
هذه القصة مأخوذة من طبعة December 02, 2024 من Mint Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة December 02, 2024 من Mint Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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