Critics, however, are questioning whether the U.K. legacy brand still knows how to sell cars.
Look at the carmaker's new logo, styled as "jaGuar." The video displays phrases such as "copy nothing" and "create exuberant," but it doesn't include any cars. The rebranding campaign partly aims to convey Jaguar's new design philosophy of exuberant modernism, the company said.
An avant-garde, 30-second spot released this week shows a diverse group of expressionless people dressed in brightly colored, sculptural garments as they stride wordlessly around a fuchsia landscape and pose with props like a yellow sledgehammer. It closes with a new "Design Vision Concept" on Dec. 2 at Miami Art Week.
The rebrand comes at a crucial time for Jaguar, which has been struggling for some time to differentiate itself from its German competitors and plans to go all in on electric cars, according to auto industry observers. Jaguar earlier this month said that it would largely discontinue making its gas and diesel models as it prepares to emerge with all-electric cars in 2026.
هذه القصة مأخوذة من طبعة November 23, 2024 من Mint Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة November 23, 2024 من Mint Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
World Bank calls for reforming skills training in India
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Services up as manufacturing slows in Nov
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Europe boosts Indian textile exports in FY25
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RBI nudges banks to cut speculative bet in rupee
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