Kellogg's India sets sights on doubling household reach

Currently, Kellogg's ready-to-eat cereals make their way into around 25 mn households in India annually

- Gaurav Laghate

Kellogg's, a prominent player in the global food industry, has set ambitious goals for India's breakfast cereal market, aiming to double its household reach in the coming years. Prashant Peres, managing director for India and South Asia at Kellanova, formerly Kellogg’s, outlined the company's strategy and commitment to enhancing the breakfast cereal category in India during an exclusive interview.

Currently, Kellogg's ready-to-eat cereals make their way into around 25 million Indian households annually. Peres, however, believes this is just the start, particularly in urban areas where growth potential is significant. He said that a substantial portion of the 88 billion breakfast occasions in urban India lacks a proper meal, with many people opting for minimal options like a glass of milk or a few biscuits. This presents an opportunity for Kellogg's to offer a nutritious alternative.