Till recently, marketing myopia was not a charge easily laid at the door of Ola. It began as a cab-hailing business, but saw itself in the field of transport rather than cabs, which led the brand's leap into electric mobility for a mass-market play with two-wheelers. Name recognition in India gave Ola Electric an early sales boost, cheered along by those keen for battery-run EVs to shake up a fossil-fuelled market. A brand, however, isn't just a shiny badge. It must not just offer but assure customers a clutch of attributes they value-such as reliable quality. And on this front, Ola has let down users, admirers and itself with its myopic waffle over a frail part designed to hold in place the fore-wheel of its SI Pro scooter first rolled out over a year ago.
As a Long Story in Mint on Thursday showed, denial was the company's initial response to signs of this model's 'front fork arm' weakness.
هذه القصة مأخوذة من طبعة March 17, 2023 من Mint Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة March 17, 2023 من Mint Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Meta: An Antitrust Case That Sent A Privacy Alert
WhatsApp's owner was fined for abusing its market heft, but what it did also sparked an online stir over privacy-the protection of which under India's new law is keenly awaited
RBI cautions about Das deepfake video
The Reserve Bank of India (RBI) on Tuesday cautioned public against \"deepfake\" videos of the governor being circulated on social media that claim the launch of or support to some investment schemes by the central bank.
Blue Tokai eyes high growth before IPO
Coffee chain Blue Tokai is aiming for a nearly threefold jump in annual revenue by 2027 before it decides whether to go public, its top boss told Reuters on Monday.
Amazon expands exporter scheme
E-commerce major Amazon on Tuesday said it has expanded its cross-border logistics programme Global Selling Seller Exports and Delivery (SEND), which will help Indian exporters ship goods abroad.
NTPC Green IPO subscribed 33%
The initial public offer (IPO) of NTPC Green Energy Ltd, the renewable energy arm of state-run NTPC Ltd, was subscribed 33% on the first day of the share sale on Tuesday.
Google's Anthropic deal cleared in UK
Google's partnership with AI firm Anthropic has avoided further scrutiny after the UK antitrust watchdog concluded it doesn't qualify for a full-blown investigation under merger rules.
'Big Billion Days' boost for Walmart
U.S.-based retail giant Walmart on Tuesday said its international sales in the third quarter got a boost from the 'Big Billion Days' sales event by its Indian e-commerce arm Flipkart.
NCR records threefold jump in patients with breathing issues
Doctors and hospitals in the Delhi-National Capital Region (NCR) said they are seeing a threefold jump in patients reporting respiratory ailments triggered by alarming air pollution levels.
Paytm enables UPI payments abroad
Paytm owner One97 Communications on Tuesday said Paytm users will be able to make UPI payments at select international locations, including popular spots in the UAE, Singapore, France, Mauritius, Bhutan and Nepal.
Core biz to grow at 30% a year: Zomato
Food delivery major Zomato expects its key meal delivery business to grow at an annual rate of 30% over the next five years, a top executive said, hailing the listing of SoftBank-backed peer Swiggy as a boost for the sector.
