The Temasek and Tiger Global-backed company has allocated most of its recent $65 million convertible debentures round towards algorithms for advertisement and content targeting, Manohar Singh Charan, chief financial officer at Mohalla Tech, told Mint.
"If you use a rudimentary algorithm to service content to a user, you will spend less money but will soon enough lose the user because they're always looking for something more. Better and more personalized algorithms are crucial to retain users on the platform," Charan said.
هذه القصة مأخوذة من طبعة November 27, 2024 من Mint Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة November 27, 2024 من Mint Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Wholesale inflation up in Feb on sticky fuel, power prices
Price boost
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