In a recent post on the social media platform X, a leading Indian publisher bemoaned the dwindling fortunes of Englishlanguage fiction in the country.
Despite the proliferation of books from India, readers still prefer international bestsellers or classics-that was the essence of her message. What were Indian publishers doing wrong, she asked.
This is not a novel complaint; it's been aired for more than a decade by a range of stakeholders both inside and outside the industry. First, the culprit was the lack of readers in an age of constant distraction.
Then came the woes of bookstores closing shutters. Paper prices and increased levies led to a steep rise of unit cost of production per title, followed by the monopoly of e-tailers that destroyed the business model. Now, with each passing year, the lament teeters on the brink of panic.
While it's not fair to offer generalisations based on anecdotal evidence, there isn't much else in terms of empirical data to arrive at solid insights on the state of English-language publishing in India. The Nielsen survey, which is the closest indicator of market health, is far from exhaustive. Spots sell at a premium on the bestseller lists put together by airport retailers.
Independent bookshops, some of which have vested interests (either because they have publishing imprints of their own or run agencies), cannot be trusted.
Even the most desperate optimist living inside the bubble of Bookstagram and BookTube will not deny that it's far from hunky dory. If a new indie bookshop opens in the hood, you can count on a loyal handful to dutifully show up and lighten their wallets-though the business acumen of seemingly smart establishments remains questionable.
هذه القصة مأخوذة من طبعة December 28, 2024 من Mint Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة December 28, 2024 من Mint Mumbai.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
A Luxury Seven-seater Gets a Stylish Makeover
New tech features and exterior refinements enhance comfort in the Audi Q7 but some much-needed updates are missing
'Little potato' tourism heats up China's northeast
Social media, novels and dramas have helped draw attention to Harbin, a frigid city near the North Korea border
Bringing Past to the Present
A Mint guide to what's happening in and around your city
The good, the bad, and the uncertainty of the year ahead
What impact will the next US administration have on economic growth and inflation?
Three workplace trends have seen hype overtake the reality
Return-to-office, AI adoption and DEI dumping are all overhyped
People's perceptions of public policy: Keep them on the radar
Public policy needs to be viewed from the lens of those whose interests it is ostensibly designed to serve: the people of India
In 2025, India must play the role of peacemaker
The New Year has brought a grim reminder of terror as a threat even as war rages in West Asia, Europe and elsewhere. India must push for UN reforms, global principles and peace
Predictions for 2025: It's best to take them with a bucket of salt
It's super easy to make forecasts but the truth is that nobody really knows how things will turn out
This year will be about Agentic AI making big waves
2025 will be the year of AI agents. The first article in my troika of predictions for 2025 focused on how English will be the new coding language, AI (artificial intelligence) the new UI (user interface), AI and humans the new creators, and how AI will create a new kind of customer (bit.ly/4fB6XBm).
A 32-Year-Old's Journey From Modest to 10x SIP Investment
An early start, discipline have helped Navi Mumbai woman's portfolio to grow at 21% CAGR