Warner Bros Discovery aims to balance TV and OTT businesses

The lifestyle and factual entertainment vertical of Warner Bros. Discovery is looking to balance its linear television and video streaming (over-the-top, or OTT) businesses, a senior executive said, even though the target audience has largely moved to OTT despite the shows being aired on television.

- LataJha

Linear television continues to be the company's mainstay, where it sees robust viewership and ad sales in India, Sai Abishek, head of factual and lifestyle cluster, South Asia, Warner Bros. Discovery, said in an interview. "We plan to strengthen that part of our brand portfolio with fresh programming, both globally and locally," he said. "At the same time, we're looking at producing meaningful content for our OTT business with discovery+,"

On the OTT side, the company has seen traction this year for true crime and historical shows, Abishek said, and will continue to build on bundled partnerships in India's cluttered OTT video market.