Onitsuka Tiger eyes India manufacturing for faster growth
Mint New Delhi|December 31, 2024
Japanese premium footwear brand Onitsuka Tiger, part of Asics Corporation, could consider manufacturing locally in India to accelerate growth, a senior official of the company told Mint.
Suneera Tandon

"Establishing a manufacturing base in India is a strategic move that can significantly accelerate Onitsuka Tiger's growth in the region," Ryoji Shoda, the company's vice-president, said in a virtual interview. "India's market potential for premium footwear and apparel is growing rapidly, and setting up local manufacturing will add value."

Demand for athleisure footwear and apparel has shot up after Covid ended. More footwear brands are drawing a significant share of their business from the category.

Onitsuka Tiger, which set up shop in India in 2010, currently operates 11 stores in the country where it sells premium footwear and apparel.

هذه القصة مأخوذة من طبعة December 31, 2024 من Mint New Delhi.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة December 31, 2024 من Mint New Delhi.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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