'OUR PLANT HAS EMBRACED KPS'

Sanjeev Bajaj, Chief Officer, Construction Equipment Business Division, Escorts Kubota, shares insights on innovation, sustainability, and global strategy

How does your participation at Bauma India 2024 reflect the theme of 'Innovation for Nation Building,' and what specific innovations are you showcasing that align with this theme?

Our participation at Bauma Conexpo India 2024 underscores our commitment to the theme 'Innovation for Nation Building'. At the core of our focus are safety, productivity, and efficiency. We are showcasing innovations in energy efficiency, operator safety, automation, and real-time monitoring—key advancements that contribute to India's infrastructure development in a safe and sustainable manner.

All of our new products comply with CEV V standards and are legislated with CEV II Safety norms, offering a range of innovative features to meet diverse customer needs, whether for captive use or rental applications. With our product range representing 55% of the construction equipment industry's volume, we remain dedicated to leading the development of technologies and solutions that best serve our customers.

In recent years, your company has been focusing on exports, despite the challenges posed by the competitive global market.

We prioritize understanding the unique needs of global customers and continuously upgrade our products to meet the latest emission and safety standards. This approach has significantly boosted the acceptance of our offerings in international markets. The gap between products from developed and developing markets is narrowing, and the cost advantages of manufacturing in India make our products more competitive.