Brat banking Charli XCX takes stage in Revolut's push to clean up image
The Guardian|November 25, 2024
Thousands of bank customers braved Storm Bert on Saturday night to queue in the streets surrounding London's Tottenham Court Road station.
Kalyeena Makortoff
Brat banking Charli XCX takes stage in Revolut's push to clean up image

But this was far from a bank run.

This was Revolut, Europe's most valuable fintech business, hosting a free gig with one of world's biggest pop stars, Charli XCX, days before her sold-out UK arena tour.

The concert by the woman whose album redefined the word brat was a flashy stunt - part of the digital bank's mission to cleanse a controversy-dogged image and snare young customers before what could be a blockbuster UK flotation.

It capped off a two-day party at London's subterranean Outernet venue, where 3,000 mostly fee-paying customers were treated to panels hosted by the sports pundit and prospective Match of the Day host Alex Scott; challenges against the gaming sensation TenZ; and pitch sessions with Dragons' Den's Steven Bartlett and Revolut's wealthy co-founder Nik Storonsky.

The occasion? Reaching 50 million customers worldwide.

This means Revolut, co-founded by the former Lehman Brothers banker Storonsky in 2015, has leapfrogged more established lenders such as the 159-year-old HSBC, which has 41 million customers worldwide.

هذه القصة مأخوذة من طبعة November 25, 2024 من The Guardian.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة November 25, 2024 من The Guardian.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

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