The chief executive of the thoroughbred racehorse auctioneers Goffs said: "That is the dream we are selling," as he summed up his pitch at a private event in Mayfair that promised to reveal the secret of "how to target the fastest growing group of UHNWIS [ultra high net worth individuals] - millennials".
Beeby has worked in the racehorse industry for more than 40 years and reckons posh horse racing with its top hat and tails dress code and free-flowing champagne should be a natural fit for a growing number of wealthy young people who like to boast on social media about their privileged lives.
هذه القصة مأخوذة من طبعة April 15, 2024 من The Guardian.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة April 15, 2024 من The Guardian.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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