Researchers have found that labelling unsold loose fruit as "sad singles" tugs on shoppers' heartstrings and increases the likelihood they will be sold.
A study showed that customers are more likely to pick up an individual banana, often left as a result of people tearing others from a bunch, if there is an appeal to empathy.
Academics from the University of Bath placed a sign in front of some orphaned berries in a fruit aisle. It showed a banana wearing a frown, and the message: "We are sad singles and want to be bought as well."
هذه القصة مأخوذة من طبعة November 29, 2024 من The Guardian.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة November 29, 2024 من The Guardian.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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