The German sportswear company will become Liverpool's kit supplier when Nike's five-year contract expires. In a tender process for a five-year contract Adidas, which last supplied the Anfield club's kit between 2006 and 2012, won against Nike and Puma.
The club believe it will bring their kit earnings into line with Arsenal, Manchester City and Chelsea, who all receive £60m-£65m from deals with Adidas, Puma and Nike respectively.
Liverpool receive £30m a year from Nike as a guaranteed base figure. With commercial tie-ins, performance-related bonuses and 20% royalty payments on net sales of replica sportswear, promoted by people such as the basketball star and Liverpool shareholder LeBron James, the total can be closer to £60m a season. The Premier League record is the £90m a season received by Manchester United from Adidas.
هذه القصة مأخوذة من طبعة October 23, 2024 من The Guardian.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October 23, 2024 من The Guardian.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Russia accused of attacks on food ships bound for Gaza
Keir Starmer has accused Vladimir Putin of disrupting food supplies to Gaza after British intelligence suggested Russia had stepped up its attacks on Ukrainian ports.
'Shocking' Frustration and disbelief felt in Brixton
Distrust, disbelief and frustration is palpable on the streets around Electric Avenue.
Gascoigne accuses Fayed of 'horrific' sexual assault
Bianca Gascoigne has told how Mohamed AI Fayed subjected her to an alleged \"horrific\" sexual assault after she started working at Harrods as a 16-year-old.
Son of Singapore's first premier given asylum in UK after persecution claims
A senior member of the family that has dominated Singapore since independence in 1965 has been granted asylum in the UK after fleeing what he said was a campaign of persecution.
Liam Payne toxicology tests said to reveal 'pink cocaine'
The former One Direction singer Liam Payne had drugs including crack cocaine and methamphetamine in his system when he fell to his death from a hotel balcony in Buenos Aires, according to anonymous Argentinian sources reportedly familiar with the initial toxicology reports.
Israel weighs use of private security contractors to deliver Gaza aid
Israel is weighing the use of private security contractors - possibly involving UK special forces veterans - to deliver aid to Gaza, as conditions in the north of the strip worsen dramatically, the Guardian has learned.
Borrowing at third highest on record for September
The Treasury has said it will need to take difficult decisions in next week's budget after higher debt interest payments and pay awards for public sector workers pushed government borrowing to £16.6bn last monththe third highest September figure on record.
Warner offers Test return for Australia
The former Australia opener David Warner has revealed he is ready to come out of Test retirement for the upcoming series against India.
England turn to spin trio for series decider with Pakistan
England have picked a trio of spinners for the decisive third Test against Pakistan, after their first sight of the pitch for the game revealed that not only had it been blasted with hot air from an array of patio heaters whipped down the wicket by a pair of industrial fans, but it was \"pretty obvious that there's been a few rakes put across it.\" The resulting scratches are concentrated on the areas their spinners are likely to pitch the ball.
'Disgusting contempt' Marinakis banned for spitting near officials after Forest loss
Evangelos Marinakis was banned for five matches after the Football Association argued successfully that the Nottingham Forest owner had spat towards match officials in a \"flagrant display of disrespectful behaviour\".
