TikTok and Instagram adverts that suggest IVF treatments and “fertility MOTs” are being sent to millions of users, prompting anxiety around their reproductive health.
New research has revealed the rise of TikTok as a key platform for fertility education among young people, with one in five Gen Zs ranking it as a top source for fertility information, and one-third as a top source for treatment information. According to the research commissioned by two IVF providers, 22 percent of young people are feeling “pressure” from social media and influencers to freeze their eggs or sperm.
Charlotte Robertson, a 24-year-old who works with children, revealed the anxiety she and others face from the barrage of posts sent directly to their phones. She said it is hard to distinguish between real medical advice and adverts scouting for business. She told The Independent how “stressful” it is seeing the ads pop up on Instagram, Facebook and Google, as she questioned whether her male friends are shown the same material.
“They are suggesting IVF and fertility MOTs, and I get ads for egg-freezing,” Ms Robertson, who lives in London, said. “It feels like it is scaremongering. It makes me annoyed that there is this pressure I am having to think about, even though I am not considering kids for a few years. It is making me anxious about my own fertility.”
A fertility MOT provides patients with an assessment of their fertility and reproductive health for a few hundred pounds, but some experts have raised concerns about the effectiveness of the tests.
هذه القصة مأخوذة من طبعة November 18, 2024 من The Independent.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة November 18, 2024 من The Independent.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Xi And Ishiba Express Desire For 'Constructive' Relations
Chinese and Japanese leaders met for the first time in Peru
Fertility Ads On Social Media 'Adding To Women's Anxiety'
Women in their early twenties are laying bare the pressure they face around fertility after being bombarded with IVF, egg-freezing and fertility test ads on social media.
Wales thrashed by Australia as losing streak continues
Wales suffered a record 11th successive Test match defeat yesterday as Australia demolished them 52-20 in Cardiff, ramping up the pressure on head coach Warren Gatland, who has now presided over 17 losses from 23 Tests during his second stint at the helm.
Borthwick safe for now but optimism is little insurance
Perhaps Allianz is already dealing with a dash of buyer’s remorse. In the two months since the insurance giant took the Twickenham naming rights to the tune of more than £100m, England’s men have played three, lost three; the bedecking of their home in deep blue branding suddenly feels appropriately doleful decoration.
Young England side shine with goals and promotion
Sir Alf Ramsey remains the only England manager to win a World Cup, a status he may retain for another few decades, but Lee Carsley can bow out as the interim with a unique distinction of his own.
ENTER SANDMEN
Think the new Dune: Prophecy’ TV series is bonkers? You should watch the SyFy Noughties ones, writes Greg Evans
Nice day... right wedding
Arranging your ceremony is an enormous project to take on. Thankfully, Adele Cardani has consulted industry specialists to bring you the essential advice every couple should know
BAD VIBRATIONS
All over the world, people claim to be affected by an enigma known as the Hum’. Ellie Harrison speaks to those who’ve been trying to establish the source of this mysterious sound
Sorry Homebase, not even Bob the Builder could fix Gen Z's lack of DIY skills
About two decades ago, I decided that it was time to transform myself from a soft-handed, martini-quaffing, media-dwelling young thing into, well, a sort of grown-up.
As winter approaches, think more seasonally about wine`
This point in November should be known as the “betwixt” time of autumn. The novelty of entering “cosy season” has well and truly worn off, and the grass seems more damp and soggy than “jewelled” these days.
